Welcome
I'm Grace Johnson

Designing for a beautiful future.

My superpower is simplifying complexity — quickly.

Experience highlights

5 years

Elevated as an IC design leader through 3 promotions to IC6. Led design across all Store surfaces and cross-platform discovery during the transition to AI native workflows, as well as Feed and Search during my time at Meta.

3 years

Researched, designed, prototyped, and polished mobile apps and websites for a wide variety of products across healthcare, aviation, grocery, beauty, and more. Also contributed to the company branding and marketing.

Internship

Innovated the digital platform for P&G Oral Care brands, Oral-B, Crest, Clic, Burts Bees, Scope, and Native. Work included wearable product design, mobile game design, as well as brainstorms, research, and pitches.

Case studies

End-to-End VR Discovery
End-to-End VR Discovery Strategy
Meta Quest Mobile App
Meta Quest Mobile App 0–1 redesign
Design in the AI Era

AI has accelerated the product development process at least 10x — yet designing for people still demands taste and accountability.

No matter how fast we generate options, two questions apply:

  1. Does this solution truly serve the humans who will use it?
  2. Is this simple and intuitive?

About me

Grace and family

Philosophy

When you put people first, everything else finds its place. In life and in product, the best foundation is the humans you interact with.

Family

My husband, Jack, is a sales rep with Drag Specialties—about the furthest from the tech industry you can get. We have a 2-year-old and 2 golden doodles, and spending time with them is my happy place.

Lifestyle

I'm a 100% person. At work, I'm all in. When I log off, I'm 100% there with my family. That's the rhythm that keeps me grounded, happy, and able to sustain and achieve ambitious goals in and outside of work.

sgficke@gmail.com | Resume